Ad Specs

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Ad Guidelines & Policies

GENERAL INSTRUCTIONS
Publisher reserves the right to reject any advertising that, in the sole discretion of the publisher, does not conform to publication standards. Publisher reserves the right to place the word “advertisement” on copy that, in its opinion, closely resembles editorial matter.

 

Advertisers will be short-rated if, within a 12-month period from the date of first insertion, they do not use the amount of space upon which their billings have been based.

 

Publisher is not bound by conditions appearing on contracts, insertion orders or instructions from any agency or advertiser that conflict with the terms listed herein. Only written instructions including those on contracts and insertion orders, agreed to in writing by the publisher, are binding.

 

INVOICES, CREDIT & CONDITIONS
Our invoices are NET 30 Days on approved credit for all services, payable in US dollars. Marketplace/Classified advertising: payment is required in advance – VISA, MasterCard, and Amex accepted. New advertisers and agencies may be required to prepay their first insertion and submit a credit application. Extension of credit is subject to approval of our Credit Department. Payments received will be credited to the oldest outstanding balance.

 

POSITIONING REQUESTS
Positioning of advertisements is at the discretion of the Publisher. Position requests other than those specified in the rate card with an additional charge are valid only with the written acceptance of the publisher.

 

SEQUENTIAL LIABILITY
Publisher holds advertiser and/or its advertising agency jointly and severally liable for payment due to publisher. This applies even when a sequential liability clause is included in a submitted contract or insertion order.

 

PUBLISHER’S LIABILITY
Advertisers and their agencies assume liability for advertisement and agree to indemnify the Publisher from any loss or claim based upon the subject matter (including text, images, and illustrations), representations, trademark or copyright of submitted advertisements.

 

Publisher’s liability for any error will not exceed the cost of the space occupied by the error. Publisher cannot be held liable for circumstances beyond its control affecting production or delivery.

 

DIGITAL AD PRODUCTION REQUIREMENTS
Complete digital ad specifications can be downloaded by visiting http://mediakit.nailsmag.com/Ad-Specs/Print-Ad-Specs.aspx.

All ad materials and production questions can be addressed to:
NAILS and VIETSalon Magazines
Carla Benavidez – Production Manager
3520 Challenger Street, Torrance, CA 90503
PH: (310) 533-2456 • Fax: (310) 533-2501
Email: carla.benavidez@bobit.com

 

DIGITAL SUBMISSIONS FOR ADVERTISERS (PRINT EDITION):
Ad Portal (Send My Ad): PDF ONLY.
Ad Portal cannot accept compressed files.

 

Photoshop files saved as PDFs are acceptable, but must be set to bleed size. When uploading, select the size for Photoshop PDFs. New advertisers, click link: https://bbm.sendmyad.com and create an account. Existing advertisers, log-in and follow upload instructions. If you are unable to use our ad portal system (Send My Ad), please contact Production Manager for further instructions.


DIGITAL SUBMISSIONS FOR ADVERTISERS (DIGITAL EDITION):
Digital editions cannot accept rasterized PDFs. PDFs must be 1st generation. All web/URLs must contain active links.


INSERTS AND OTHER SPECIAL MARKETING INNOVATIONS
Inserts, tip-in, ride-along, posters, CD inserts, gatefolds, business reply cards and other custom publishing are available and by custom quote. Please consult with your Regional Sales Manager for a specific quotation on any of these services. If you have a unique marketing concept, please let us know—we would be happy to accommodate your special needs. Before ordering custom printing, advertisers should contact our Production Manager to determine quantity, size specs, mechanical requirements, and shipping instructions.

 

MARKETPLACE
Please contact your sales representative for more information. You can send us print-ready artwork or provide us a maximum of 30 words of copy and a 300 dpi color photo, and we will do the layout for you at no charge.

 

NEW PRODUCT RELEASE SUBMISSIONS FOR EDITORIAL
Advertisers may send new product releases for complimentary editorial publication to: sigourney.nunez@bobit.com or via regular mail. Only 5" X 7" @300 dpi color photos or images are acceptable for proper production quality. We do not guarantee product release placement or editorial PR text will appear in an issue. Editor has sole right to choose materials for insertion.