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Email Marketing Guidelines
All pre-designed blasts should be done in a professional manner and they must be approved by Bobit Business Media. In order to keep your campaign effective and to protect the reputation and quality of service that Bobit Business Media has built with their subscribers, your campaign must be at a high graphical quality and layout. We reserve the right to refuse any pre-design of poor quality.
Text E-Mail
SUBJECT LINE
Maximum 80 Characters
Most important words should appear in the first 5-7 words
HTML not allowed in the subject line
EMAIL CONTENT - TECHNICAL SPECIFICATIONS
Maximum 250 words
HTML E-Mail
SUBJECT LINE
Maximum 80 Characters
Most important words should appear in the first 5-7 words
HTML not allowed in the subject line
EMAIL CONTENT - TECHNICAL SPECIFICATIONS
Format: HTML
Maximum file size: 200KB (html + images)
Recommended width: 500 - 700 pixels
Recommended height: 500 - 1000 pixels
Use inline-CSS only
All the content must reside BETWEEN <body> and </body>
-Some email clients purge everything outside of <body> tag, including the attributes defined in <body> tag.
Image formats allowed: GIF or JPEG only
All the graphics used must be 72dpi
Text: Maximum 300 words
**NOT ALLOWED**
Background images
Nested background colors
Flash, or other plugins
Javascript
Animated GIF
PNG, BMP, TIFF, and any other formats besides GIF or JPEG
<object>, <embed>, <form>, <style>, <script> tags
CSS floats, CSS positioning
DESIGN TIPS
Instead of using cellpadding to create margins, use <div style="margin:5px">.
All the hex numbers for colors must start with #.
Defined alt attribute in all the main images.
Include the most important message at the top of the email.
Use text instead of graphic for your tagline or important message.
The email should make sense even without the graphics for those recipient who block images by default.
Avoid thick borders, spam-like words, and excessively large fonts
PLEASE NOTE
There really isn't a standard for HTML email. What appears fine in one email client doesn't look right in another. This makes it almost impossible to create a dynamic HTML email that will display well in every email client application.
The guideline provided above will help ensure your mailing will appear as intended ( or close to it ) on major email clients such as MS Outlook 2003, MS Outlook 2007, Hotmail, Live Mail, Yahoo! Mail, Gmail, and AOL.
Different email clients have different limitations and restrictions. To list a few -
Outlook 2007 does not support:
-Animated GIF, background images, nested background colors
-CSS floats, CSS positioning
Yahoo! Mail and Gmail:
-Renders only the content between <body> tags