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VietSALON Magazine

VietSALONis a trade journal for Vietnamese salon professionals. Our goal is to provide informative, educational, and inspirational content for salon owners and nail technicians. We provide Vietnamese salon professionals the resources they need to run successful, profitable businesses. The Vietnamese salon market is unique in many ways and requires a culturally-aware marketing approach.


 • 45% of Vietnamese-owned salons see 40+ clients per day.


• At least 40% of the nation’s nail salons — at least 23,646 — are owned and staffed by Vietnamese salon professionals.


• Vietnamese salons offer a range of services beyond nails. Growing in popularity are skin care services, massage, waxing, eyebrow tinting and shaping, eyelash extensions, reflexology, and body treatments.


• California is home to one-half of the nation’s Vietnamese salon professionals, with 79,582 nail technicians.


• Following California are Florida, Texas, and Massachusetts for the highest concentration of Vietnamese salons.


• Vietnamese salon professionals are known as savvy businesspeople, not merely bargain hunters. They are brand-conscious and have shown tremendous business success in identifying trends in products and services, as well as consumer preferences.


• VietSALON focuses on helping salon owners expand their services and run successful, profitable salons. In each issue, we cover new product introductions, technical skills and troubleshooting, skin care, success stories from the Vietnamese salon community, and ideas on working healthy.


Contact your sales representative for more information.

Shannon Rahn- West/Canada
Interim East Coast