Serving the beauty industry for over 35 years, NAILS Magazine is synonymous with editorial excellence.
Our eNewsletters and website provide step-by-step techniques, the latest in colors and services, plus content from industry leaders. Dedicated to the success of nail technicians world-wide, NAILS provides marketing & business advice, industry news and best practices.
View Marketing Solutions Guide
Online Audience
NAILSMag.com is the #1 website for nail professionals, with hundreds of thousands visitors monthly.
SEO Rankings
NAILS puts an emphasis on SEO because research shows that 91 percent of users don’t go past the first page of search results. In fact, 53 percent click on the top position, unless it’s an ad, which only 4 percent of users will click on.
Topical Takeover
It’s like Shark Week, but for the nail industry. Own a popular tag on our site and be part of an immersive, multi-platform theme that pushes out content on aspecific topic for five consecutive days.
Monthly Topics
- January – Add-Ons
- February – Fashion Week
- March – Spring Color
- April – Sustainability
- May – Gels
- June – Wellness Week
- July – Dips
- August – Footcare
- September – Salon Equipment
- October – E-Files
- November – Holiday
Contest + Events
Next Top Nail Artist Season 5 winner Valerie Ducharme (center)
This is the only purely professional online nail art contest. Recent seasons have concluded live onstage to kick off Premiere Orlando. In addition to the winner being crowned, the live event includes NTNA Social, formerly called the NAILTECHNETWORK Orlando Social, where nail techs can network with the biggest names in the industry before seeing them on the show floor! Watch demos, take pictures, sip, snack, and talk nails all night long. Attendees can opt to stay for dessert and the Next Top Nail Artist winner announcement in the Color Theater at the end of the event.
Other Available Programs
Sponsored Articles
If you’re new to sponsored content and want to try out a program or if you want to show thought leadership about a topic.
Educational Email Series
If you’re looking to promote thought leadership and collect leads, this email program is a good fit for you. Gated content is sent to our email list and posted on social media for users to download.
Custom Newsletters
If you’re looking to send to our email list, a newsletter fully branded to your company and position yourself as a thought leader.
Giveaways
If you want to drive registrations for an event, entice people to try a new product, or collect leads, giveaways can bring awareness and entice people to provide valuable information about themselves.
Quizzes
If you’re looking to create shareable content that can build buzz around a product.
